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ZAAZ reflects Berlin’s unlimited creative spirit, in clothes that showcase individuality with

ease, confidence and flair.

ZAAZ emerged out of the friendship of two longtime friends, Zeynep Yücel and Ada

Zuiderhoek, who came up with the idea to start a new line of women's clothing over dinner in

Berlin in 2019. They were always on the hunt for clothes that were unique, easy to wear yet

elegant and chic but could never find the right pieces. So, they decided to start their own label

where the goal was to create a stylish uniform in which to feel confident and fashionable day

or night.

Zeynep and Ada had known each other for many years working in the world of film and

commercial production. They had enjoyed working together in the past and wanted to

collaborate more closely again, et voila…ZAAZ was born. The two stayed close even after

Zeynep left film to pursue a career in the art world and worked form many years for Douglas

Gordon as a producer and Ada rose to become a partner in her production company Soup


The inspiration for ZAAZ came from two very different ideas, which made the collaboration

all the more exciting. Zeynep was obsessed with bright technicolor musicals as a child,

especially the fluidity of Fred Astaire and Ginger Rogers, and her all time favorite Gone with

the Wind. As the story goes, Scarlet had nothing left to wear after her plantation was burned

and took the last bit of fabric from the curtains in her house to create a beautiful new gown to

exude her determination and strength. Ada was inspired by her parents attention to detail and

the care they took in getting ready for their jobs in the beauty and fashion industries. Ada

recalls how, sometimes, it took hours and hours for them to get ready, which made Ada long

for a simpler solution while still maintaining that attention to the little things. This

combination of vivid colors, patterns and motion mixed with exquisite details is infused in

every ZAAZ piece.

ZAAZ keeps all of their production local in Berlin, with each garment made by hand by

skilled craftswomen and seamstresses, taking four to six weeks to complete. The pieces are

made for women (and men) by women and the fabrics are sourced from all across Europe,

from existing fabrics spanning many decades from the '60s to today, which helps to keep their

eco footprint small. They search for one of a kind natural fabrics such as silk crepe de chine,

cotton, cashmere and wool, that have been designed by couture houses and well known

designers. Once in their hands they are given that ZAAZ spin.

Bold patterns, versatile designs, luxurious textures and vibrant colors. Designed and made by

hand in Berlin.

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