ZAAZ was born out the friendship of longtime friends Zeynep Yücel and Ada Zuiderhoek, who came up with the idea to, start a new line of women's clothing over dinner in 2019 in Berlin. They couldn't find clothes that were comfortable, easy to wear yet elegant and vibrant. The goal was to create an easy, stylish uniform in which to feel confident and fashionable day or night.

Ada and Zeynep had known each other for many years working in the world of film and commercial production. Zeynep left film to pursue a career in the art world and worked for many years for Douglas Gordon. Ada rose to become a partner in her production company Soup Film. The two had enjoyed working together and wanted to collaborate more closely. And so ZAAZ was born. 

ZAAZ reflects Berlins unlimited creative spirit, with clothes to showcase individuality with ease and confidence. Every piece of ZAAZ, cut for all shapes and sizes, showcases personality with just the right amount of flair. 


Zeynep was obsessed with bright technicolor musicals as a child the fluidity of Fred Astaire and Ginger Rogers, and her all time favorite Gone with the Wind. As the story goes, Scarlet had nothing left to wear after her plantation was burned and took the last bit of fabric from the curtains in her house to create a beautiful new gown to exude her determination and confidence. Ada was inspired by her parents attention to detail and the care they took in getting ready for her work in the beauty and fashion industries but sometime, it seemed as if they took hours and hours to get ready which made Ada long for a simpler solution. ZAAZ infuses every garment with this spirit.

ZAAZ keeps all of their production local in Berlin, with each garment made by hand by skilled craftswomen and seamstresses, taking four to six weeks to complete. The pieces are made for women (and men) by women. The fabrics are sourced from existing fabrics spanning many decades from the '60s to today from all over Europe. They believe in using existing fabrics to keep their eco footprint small and only work with local craftspeople and seamstresses. Silk crepe de chine, cotton, wool, all natural fabrics. They search for one of a kind fabrics that have been used by couture houses and famous designers and give them the ZAAZ spin. 

Bold patterns, versatile designs, luxurious texturesand vibrant colors. Designed and made by hand in Berlin.